Everybody Communicates, Few People Connect
I had the opportunity to both read Everyone Communicates, Few Connect and participate in a Mastermind class where we discussed the book in detail. I found the book to be both insightful and useful. The book describes how to connect with individuals, small groups and large audiences. The underlying premise suggests that to move beyond a conversation and truly connect you must focus on others and deliver value to them. In other words, it’s not about you – it’s about the other person.
Maxwell gives plenty of advice on building trust and finding common ground. He discusses the need for high energy, commitment and authenticity. Many other authors have covered these topics but what makes Maxwell’s approach special is that he addresses each topic considering the greater purpose – connection. Maxwell weaves many stories throughout the book that make for easy, interesting reading.
Everyone Communicates, Few Connect also includes two unique features. Maxwell engages his writing partner by including a section with writing partner’s views on what Maxwell does well. In addition, Maxwell includes the names and pictures of hundreds of individuals who previewed part or all of the book prior to publication. I can only imagine the connections these people now have for Maxwell as a result of this gesture.
Usually I read a book and then pass it on to someone else. If I think the book is good, I place it on my bookshelf. In this case, I reviewed the book again and created a summary sheet of its notable points. I have been using this summary as I prepare speeches and will also use it in my writing to help me better connect with audiences. If you want a copy, feel free to reach out to me at Beth@BethBierbower.com.
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