The Storyteller’s Secret: Why Some Ideas Catch On and Others Don’t

After writing the book, Talk Like TED, author Carmine Gallo continued to engage with extraordinary people to learn what made them great. Gallo connected the dots from these conversations and realized that not only had these amazing individuals understood and mastered the art of storytelling, each was able to relay a key attribute that made him or her stand out. For me, the most important takeaway was that storytelling is not an act that is conducted only on stage, rather it is a tool that successful people use to sell their ideas and to drive their business forward. Most businesspeople use data and facts to sell an idea. While these elements are certainly important, without a meaningful story, data and facts will fall short of closing the deal.

The reader won’t be surprised by the key ingredients that make up a powerful story – passion, analogies, personal stories, dreams and so on. Most of us have heard this before. I wondered then, why we often fall short of captivating our audience? A few months back, one of my speaking engagements fell short of where I, and I am sure the audience, wanted me to be. When I reviewed my performance on video, it was smooth, and I hadn’t missed a beat in terms of my key message points. So why did I fall short? Because my presentation was delivered in the tone of a professional executive. I am sure I would have received rave reviews had I been presenting to a Board of Directors. What was lacking was my passion and personal stories, two powerful attributes that I have used in the past to deliver a powerful message and one that motivated my audience.

The Storyteller’s Secret will help any individual who must win over the hearts and minds of others. The book is a good reminder that others will buy what we sell, if we can deliver our message through an authentic and captivating story.